Gift shopping for a significant other is never easy, especially if they’re a guy who knows exactly what they want (and won’t accept substitutes) or has no idea what they want. As a Strategist writer, I encounter many expensive products that don’t quite live up to their promises, but the ones in this gift guide are those that I, or my colleagues, have personally tried and can vouch for. No matter what your boyfriend’s interests and needs may be, these are gifts that stack up to their premium price tags.

Updated on January 30, 2026
Added all new gifts for 2026.